Insights
Strategy, media & campaigns.
Practical analysis on political consulting, media planning and buying, advertising, voter outreach, and winning campaigns.
Political SMS & Voter Outreach
How Much Does Political Text Message Marketing Cost?
Political SMS costs depend on message type, volume, list quality, and the platform. Here is what goes into a campaign texting budget and how to get the most from it.
Kelby Daigle · October 22, 2026
Political Media Planning & Buying
How Much Does Political TV Advertising Cost?
TV is often a campaign's largest expense. Learn what determines political TV ad costs, how candidate rates work under federal law, and how to plan a buy that fits your budget.
Kelby Daigle · October 22, 2026
Political TV, CTV & Digital Advertising
Political TV vs. Connected TV: Which Is Better for Your Campaign?
Broadcast TV and connected TV each do different jobs for a campaign. Here is how they compare on reach, targeting, cost structure, and measurement — and why most campaigns benefit from a deliberate mix.
Kelby Daigle · October 22, 2026
Political Consulting & Campaign Strategy
How to Hire a Political Consultant in Louisiana
Hiring a political consultant in Louisiana means finding someone who understands the state's unique election system and your race. Here is what to look for and what to ask.
Kelby Daigle · October 22, 2026
Campaign Budgeting & GOTV
How to Plan a Successful Get-Out-the-Vote Campaign
GOTV is where campaigns are won or lost. Here is how to plan a turnout operation: targeting supporters, choosing contact methods, timing, and Election Day execution.
Kelby Daigle · October 22, 2026
Political SMS & Voter Outreach
Political SMS vs. Direct Mail: Which Works Better?
Text messages and direct mail reach voters in very different ways. Here is how they compare on cost structure, speed, targeting, and impact — and why the answer is usually both.
Kelby Daigle · October 22, 2026
Political Media Planning & Buying
When Should Political Campaigns Start Advertising?
Timing is strategy. Here is how to think about when to go on air — balancing name identification, persuasion windows, early voting, and the risk of peaking too early.
Kelby Daigle · October 22, 2026
Political TV, CTV & Digital Advertising
Political Advertising in Texas: What Campaigns Need to Know
Texas campaigns face a unique advertising challenge: enormous geography, many media markets, and high stakes. Here is how to plan political advertising in Texas.
Kelby Daigle · October 22, 2026
Political Consulting & Campaign Strategy
How Much Does a Political Consultant Cost?
Political consulting fees vary widely by race, scope, and structure. Here is how consultants typically charge, what drives the cost, and how to evaluate whether a proposal fits your campaign.
Kelby Daigle · October 22, 2026
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