Political media planning & buying
Political Media Planning & Buying
Advertising is where campaigns spend the most — and where strategy matters most. Geaux Win Strategies helps candidates, campaign managers, PACs, and political organizations plan, negotiate, place, and manage advertising across every channel that reaches voters.
The market
Every advertising dollar needs a plan
Most campaigns will spend the majority of their budget on paid media. The difference between a winning media program and an expensive one is planning: knowing which voters you need, which channels reach them, what frequency moves them, and what you can actually afford.
We build media plans the way we build campaign plans — from the electorate outward. Audience targeting and geographic market planning come first; channel selection, budgeting, and scheduling follow from the strategy, not the other way around.
Then we do the unglamorous work that protects your budget: negotiating placements, managing schedules, monitoring delivery, and optimizing performance as the campaign evolves.
What we do
What our media planning & buying covers
Broadcast Television Advertising
Planning, negotiation, and placement across broadcast TV markets, with schedules built around the voters your race depends on.
Cable Television Advertising
Targeted cable placements that reach specific audiences and geographies efficiently alongside — or instead of — broadcast.
Connected TV & Streaming
CTV and streaming advertising that follows voters to the platforms where they actually watch, with audience-level targeting.
Radio Advertising
Radio planning and placement that delivers frequency and reach in markets where radio still moves voters.
Digital & Social Advertising
Digital and social media advertising integrated with the broader media plan — not treated as an afterthought.
Strategy, Budgeting & Scheduling
Media strategy, budget allocation across channels and weeks, and flight scheduling tied to the campaign calendar.
Audience & Market Planning
Audience targeting and geographic market planning that match spending to the electorate you need to persuade and turn out.
Monitoring & Optimization
Advertising performance monitoring, delivery verification, and ongoing optimization so the plan keeps working through Election Day.
Campaigns are won
before Election Day.
How we work
How we build your media program
Target
We define the audiences and geographic markets your campaign must reach, and what reaching them requires.
Plan
We build the media plan: channel mix, budget allocation, flight schedule, and message rotation tied to the campaign calendar.
Place
We negotiate and place the advertising across broadcast, cable, CTV, streaming, radio, and digital — protecting your budget at every step.
Optimize
We monitor delivery and performance, verify what ran, and adjust the plan as the race changes.
Questions
Frequently Asked Questions
Start a conversation
Request a Political Media Plan
Tell us about your race, your district, and your budget. We'll start with an honest conversation about what a smart media program looks like for your campaign.
Discretion matters.
Share only the information needed to begin the conversation.
The next move matters
Ready to Geaux Win?
Whether you're preparing for Election Day, navigating government, building public support, strengthening your communications, or protecting your reputation, let's build the strategy to move you forward.